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The company manages e Bay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide.

In addition to its auction-style sales, the website has since expanded to include "Buy It Now" shopping; shopping by UPC, ISBN, or other kind of SKU number (via Half.com); online classified advertisements (via Kijiji or e Bay Classifieds); online event ticket trading (via Stub Hub); and other services.

e Bay also notably failed in China due to competition from local rival Taobao.

In October 2013, e PN launched a new pricing model.

The new model is more transparent and is based on category-level base commission rates with bonuses available for referring new and reactivated buyers.

The resulting price increase (from $30/month to $250) forced him to start charging those who used e Bay, and was not met with any animosity.

Jeffrey Skoll was hired as the first new president of the company in early 1996.

On January 23, 2008, the company announced that Whitman would step down on March 31, 2008, and John Donahoe was selected to become President and CEO.

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